Breedom comes from
be and freedom, with the
essence of creation, growth,
and conscious evolution.
Our Mission
Meet Susana Murphy, our founder
I created Breedom from living both sides of growth.
Nearly two decades in corporate and financial services, including governance, transformation, and my role as Global Colleague Experience Leader at Mercer. Moving countries. Building a career. Raising three children. Always delivering.
And, at times, doing it while quietly losing connection with myself.
Originally from Mexico, I spent 15 years in Ireland and am now based in Dubai. Across those chapters, I learned what it means to build a life, rebuild one, and keep growing through every new beginning.
My corporate work taught me how organisations move through complexity: strategy, governance, communication, operating models, leadership alignment, delivery pressure, and change. Much of my work sat close to senior leaders, helping connect priorities, people, and execution across global teams.
But it also showed me what often gets missed. The human capacity required to carry it all.
Over time, I became increasingly interested in the space between performance and wellbeing. Why some people keep functioning but stop feeling alive. Why change still falls short, even with the right frameworks. And what lasting growth, in organisations and in life, really requires.
The work behind Breedom began when I started looking for a different way to grow, one grounded in clarity, steadiness, and self-trust.
Alongside my formal education, I trained in neuroscience, breathwork, presence work, coaching, movement, communication, and behaviour. What I found was not one answer. It was integration.
The balance between regulation and action. Reflection and movement. Inner steadiness and external growth. Corporate understanding and human depth.
That is the foundation of Breedom: helping people and organisations build the human capacity to grow through change without losing themselves in the process.
Background and credentials
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17+ years in financial services
Project delivery, corporate transformation, and governance
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Global Transformation
Former Global Colleague Experience Leader, Mercer
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Prosci®
Certified Change Practitioner
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MSc in Strategic Management
First Class Honours, Dublin Institute of Technology
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BSc in Communications
University of Coahuila, Mexico
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Certified in Applied Neuroscience
The Neuroscience Academy
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Life Coach
Mindvalley University
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NLP
Practitioner
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Agile Project Management
Professional Development Ireland
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Certified Associate in Project Management
Institute of Project Management
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Certified Breathwork Facilitator
Loka Yoga School, Yoga Alliance accredited
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Teacher of Presence
Eckhart Tolle School
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10+ years
in group fitness and movement instruction
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Originally
from Mexico, 15 years in Ireland, based in Dubai
Specialist Contributors
Breedom works with selected specialist contributors across leadership, conflict, neuroscience, HR strategy, burnout, communication, women’s health, longevity, and human performance.
Each contributor is matched to the specific needs of the engagement and works within the Breedom framework, so the work stays coherent, grounded, and aligned.
Shereen Ayman
Leadership & Team Performance
Shereen combines her corporate legal background with her expertise in horse-guided empowerment and holistic wellbeing to deliver immersive leadership and team development experiences. Through experiential learning, she helps leaders and teams strengthen self-awareness, build trust, deepen connections and develop more authentic, effective ways of working together.
Dr. Corrie Block
Peak Performance & Neuroscience
Dr. Corrie Block is an internationally recognised executive coach, bestselling author and three-time TEDx speaker with over 30 years of experience in leadership and business strategy. Combining neuroscience, psychology and strategic thinking, he helps senior leaders unlock their potential, strengthen decision-making and achieve peak performance. His approach brings together scientific insight and practical leadership experience to drive meaningful, sustainable results.
Julie Cobalt
Conflict Resolution & Communication
Julie helps leaders and teams navigate difficult conversations, resolve workplace conflict and build healthier working relationships. With a legal background and over 25 years of experience in mediation, conflict coaching and training, she brings practical tools to strengthen communication and collaboration.